North Central College - Naperville, IL

Ruben A. Roca

Class Year: 
1962

Outstanding Alumni Award Winner 1997

Ruben Roca was born and raised in Cuba, then came to the United States in order to escape the political fallout from the rise of Castro. He represented Cuba in swimming at the 1959 Pan-American Games and the 1960 Olympic Games in Rome. At North Central, was a member of the legendary Cardinal men’s swim team of the early 60s. He pursued graduate work in economics at American University in Washington, D.C., and then became vice president and director of retail strategies for the Rouse Company of Columbia, Md.—best known for its high-profile city projects like Faneuil Hall in Boston and South Street Seaport in Manhattan. He edited and coordinated the publication and preparation of an International Council of Shopping Centers book titled Market Research for Shopping Centers, which was published in 1980. Today, Roca is retired from Rouse Company and has developed Roca Real Estate Advisors, which provides advisory services to corporate entities in Spain and other European countries. He also assists European retailers entering the U.S. market.