North Central College - Naperville, IL

Marketing

Why choose marketing at North Central College?

The unusual breadth and depth of our marketing major means you can spend your North Central years either focusing on a single aspect of marketing or exploring its many facets. Whatever path you choose, we know you won’t master the field by simply reading about it—that’s why we enrich your studies with real-world projects (like creating promotional plans for business partners in the community) and by encouraging you to put your skills to the test by joining our award-winning American Marketing Association or Enactus teams.

You can also:

  • Learn from full-time faculty members with firsthand knowledge of best practices in marketing.
  • Join the campus chapter of Mu Kappa Tau, the marketing honor society.
  • Find competitive internships and job opportunities through faculty and alumni networks or through our Career Development Center.

News

North Central College’s American Marketing Association (AMA) team tied for third overall in international Collegiate Case Competition.
Cameron Bechard ’15 and Nicole Jakobsze ’15
North Central College students present at the Academy of International Business conference with Robert Moussetis, professor of international business.
Graduate student Christine Badowski-Koenig and juniors Drew French and Ian Hilton present their art exhibit “Channels of Perception” April 10-May 4.

News

Internships

  • Special event and public relations intern, ULTA, Bolingbrook, IL
  • Motor sports marketing intern, Feld Entertainment, Aurora, IL
  • Product manager, Quality Logo Products, Aurora, IL
  • Market research intern, MindFolio, Naperville
  • Marketing and strategy, ExhibitGroup Giltspur, Roselle, IL
  • Marketing and communications intern, Downers Grove Economic Development Corporation, Downers Grove, IL
  • Marketing communications intern, Employee Services Management Association, Elmhurst, IL

Careers

Recent graduates in marketing include:

  • Director of marketing and communications, American Red Cross of Greater Chicago, Chicago
  • Sales, Baxter Healthcare, Deerfield, IL
  • Marketing/public relations account executive, The Media Group, Elk Grove Village, IL
  • President, Signature Marketing, Inc., Warrenville, IL
Marketing major

Haleigh discovered the special bond that exists between North Central’s faculty and students during her first accounting class.

“The professor could tell from the look on my face I didn’t understand something. She proceeded to ask where she’d ‘lost me’ and went back and explained it again. I was so surprised a college professor would do that,” she says. “That’s when I knew North Central was the right place for me.”

Haleigh has had multiple opportunities to get hands-on marketing experience. She conducted market research for two different clients as part of her classes, and she works as an intern in North Central’s Office of Admission. She plans to pursue a career in higher education.

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Marketing major

Allison conducted the ultimate "taste test." With the help of North Central’s Career Development Center she obtained two summer internships. One involved working in production and design at Sourcebooks, Inc., a publishing company; the other required serving as an events and promotion intern at Chicago’s Shedd Aquarium. "Both experiences were valuable and helped me decide what to look for in my career,” she says. "I broadened my background and got a taste of two different fields, both related to marketing/advertising in a sense."

Marketing major

Kelsey created lots of marketing buzz as a student. She helped develop an international marketing initiative for a small business to distribute and sell its baby products to Chinese markets.

She and members of her team, who are part of the College’s Entrepreneurship and International Business Organization, designed an exporting strategy and presented it to the business and at North Central’s undergraduate symposium. Team members have plans to travel to China to follow the initiative.

“North Central’s marketing department does a great job of implementing real-world projects into the curriculum. The projects helped me develop a feel for what marketing is all about and confirmed I’ve chosen the right...

Marketing and Entrepreneurship/Small Business Managment double major

“I love being so close to downtown Naperville and the train station so I can take frequent trips to Chicago. I also enjoy North Central’s smaller class sizes. It makes it easier to build relationships with my professors,” says Miranda.

Marketing has proven to be a good fit for Miranda. “I learned I have a knack for connecting with people and showing them the benefits of a product, which lines up with marketing.” Her work as publicity chair for the Cardinal Union Activities Board, which organizes most of the events for students, and her involvement in the American Marketing Association have complemented her marketing classes. She landed an internship in Chicago with Mojo Spa, creator of homemade bath and...