Robert Moussetis, North Central College professor of international programs, chair of the management and marketing department and coordinator of graduate business programs, was invited to contribute an essay to Volume One of the 2013 “Encyclopedia of Management Theory,” edited by Eric H. Kessller.
His essay, titled “Product-Market Differentiation Model,” relates to a very basic but fundamental matrix developed in 1957 by Igor Ansoff, who is considered by some the father of strategic management. Ansoff’s work was based on the changing dynamics of the markets shifting away from budgeting to strategic elements.
Creation of the matrix was a major foundational contribution into the modern approach of strategic management and has been used by major consulting management firms, such as Boston Consulting Group and McKinsey, to develop their matrixes. Ansoff’s matrix endures today and is evident in basic marketing books used by students at North Central.
Moussetis joined the faculty at North Central in 1998. He earned his B.S. from San Diego State University and his M.B.A. and D.B.A. from United States International University.