The students researched the telecommunications equipment industry by looking at competitors to AIR802, market trends and external forces that affect companies within the industry. Based on their findings, they developed recommendations of three countries—India, Germany and South Africa—with ideal business environments for AIR802’s products, like antennas, cable and power-over-Ethernet injection devices EIBO members and international business majors Victor Krueeger ’19, Madison Adamski ’19, Anthony Colon ’18 and Amanda Cortese ’17 (photo, right)) presented their findings to AIR802.
The project was a benefit for business and students, alike. According to Bryant, “AIR802 partnered with EIBO to see what markets we should pursue initially in a more aggressive manner. We also thought it would be important to provide valuable experience for students.”
“Since one of my majors is international business, this project helped me get a feel for what I would be doing in the real world,” says EIBO member Danielle McCauliff ’18, who helped with the research and presentation.
Madison Adamski ’19 agrees. “My career goals include helping a company increase its profitability by taking products overseas and working in either an international marketing or finance department,” she says. “This project definitely gave me a taste of what that will entail.”
Robert Moussetis, faculty advisor for EIBO and professor of international business, notes the importance of these projects for students. “Unlike sciences, the lab for business is the interaction with the business community; therefore, applied business is the best method to prepare,” he says. “The more interaction students have with real projects and responsibilities for a company, the more prepared they will be to enter the workforce.”
By Amanda Cortese ’17