“We wanted to explore how it all works together,” Rice said. “You have to have an on-site team, you have to have a script, and everything has to be planned out and ready to execute on game day. It’s where all the elements of your event—operations, in-venue experience staff and marketing team—work together under one umbrella.”
Fans enjoyed a rare live performance of the American national anthem—typically played on a recording before games—by Sonata Problem, North Central’s original student a capella group. The College’s burgeoning student cheering section The Nest was in attendance, along with North Central’s mascot Chippy, and students received a free Hawaiian lei for joining in. There was popular music played in the arena during breaks in the action, “fat head” posters in the audience, and public address announcements providing the starting lineups and information during the match.
To build fan interest, the sport management students had publicized the in-game elements before the match, encouraging fellow students to attend “Hawaiian night.”