Jason Rice

Associate Professor of Sport Management, Sport Management Program Director, Chairperson, Department of Health Sciences


+1 630 637 5736

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Jason A. Rice Ph.D. arrived at North Central College in 2015 as an Assistant Professor of Sport Management and Sport Management Program Director.  Professor Rice completed his Ph.D. and M.S. in Sport Administration at the University of Louisville and his B.A. in Business Administration at Transylvania University.  His research has examined motivations in endurance sport participation, the brand building process in a sport setting, and international sport consumer behavior, specifically satellite fans. 

Prior to joining North Central College, Professor Rice has industry experience working with a variety of events and organizations including the New York City Marathon, Ironman World Championships, NCAA Division I Men's Basketball Championship, Winter Olympic Games, Emerald Isle Classic, and the ESPN Wide World of Sports Complex.  He has also held an academic appointment at the Wuhan Sport University in China.  

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