What is the issue area being addressed and why is it important?
Why are you qualified to address this issue? What knowledge, experience, or passion do you bring to the venture?
What is the project or venture idea? How will it work?
How is the idea new and creative? What ideas does it improve or expand upon?
Will this idea work? Why do you think so?
What positive results do you expect to come of this project or venture? How will they be measured?
What funding source do you see as most appropriate for your idea? (Idea Grant, Heston Grant, SE Funding)
Give us a breakdown of your estimated budget for the project within the scope of the funding source you identified.