School of Business & Entrepreneurship
Department of Management and Marketing
The mission of the department of Management and Marketing is to provide a high quality business education that promotes the development of students as managers, marketers, entrepreneurs, and leaders as well as socially responsible individuals. Consistent with North Central College's mission, the department is committed to offering programs that are not only rooted in the liberal arts but actively stress the world of work and the necessary practical skills so that graduates can succeed in their careers and future educational pursuits.
Both B.A. and B.S. degree programs are offered in management, entrepreneurship and small business management, marketing, international business, and human resource management.
Program and Degree Options
The Department of Management and Marketing offers Bachelor of Arts and Bachelor of Science degrees in
- Entrepreneurship and Small Business Management
- Human Resource Management
- International Business
Students may also get minors in General Business, Management Information Systems, and all of the above areas except Entrepreneurship and Small Business Management.
NOTE: This page contains all of the regular course descriptions for this discipline or program. Academic credit for each course is noted in parenthesis after the course title. Prerequisites (if any) and the general education requirements, both Core and All-College Requirements (ACRs), which each course fulfills (if any) are noted following each course description. Not all courses are offered every year. Check Merlin, our searchable course schedule, to see which courses are being offered in upcoming terms.
BEN 110 Business and Society (3.00)
An introductory course identifying the role of the business institution in our society. It serves as a background for other more focused business courses. Specifically, it will explore the major business activities that operate within the societal framework. It seeks to provide a basic understanding of what business arena is about, and how business behavior is shaped and influenced by its stakeholders—managers, consumers, employees, government and community members. Key topics to be covered in this course include: business systems, corporate governance, the business and society relationship, business and public issues, ethical dilemmas in business, corporate social responsibilities in relation to stakeholders, globalization, ecological and sustainability issues and the influence of technology on business and society. Students may not receive credit for both BEN 110 and BEN 310. Prerequisite(s): First-Year or Sophomore status.
BEN 310 - Business, Ethics, Government and Society (3.00)
his course will increase one’s understanding of the inter-relationships among business, ethics, government and society and how these areas impact modern business decisions. A major theme in the course is the social responsibility and sustainability of business. Topics of study include ethics, environmental issues, employee rights, government regulation, global management and the U.S. political system as it affects business decision-making. Students may not receive credit for both BEN 110 and BEN 310. Prerequisite(s): Junior standing.
BUS 135 International Business (3.00)
An introduction to the study of Globalization and Business. The course exposes the student to the broad issues of globalization; illustrates the advantages and disadvantages of globalization; relates globalization to culture, politics, ethics, labor, legal settings, geography, and international organizations; and finally, provides the context of business as it operates globally.
BUS 196 Entrepreneurship Exploration and Experience (3.00)
Provides students of any major or background with an introduction to Entrepreneurship and Self-Employment, including examining opportunities and challenges associated with launching a start-up venture. Students develop an increased understanding of the managerial skills necessary to launch new businesses through readings, guest speakers, classroom discussions and research assignments. Students develop an understanding of the benefits and opportunities that can be found through self-employment and investigate how entrepreneurs manage to start successful firms. Prerequisite(s): First-Year or Sophomore status.
BUS 205 Introduction to Business Law (3.00)
An introductory survey of the major aspects of the law governing business and commerce including the domestic and international legal environment, the range of dispute resolution processes, legal liability including business torts and crimes, contracts, employment law including employment discrimination, business entities focusing on corporations and general partnerships, and intellectual property with particular attention to copyright and trademark law.
BUS 241 Business and Economic Statistics (3.00)
This course is designed to provide students with the ability to apply and interpret descriptive and inferential procedures, probability distributions, statistical sampling and design, hypothesis testing, and regression. Primary objectives are to improve the statistical capabilities of students as well as their abilities to apply statistical concepts in a business setting. Students may not receive credit for both BUS 241 and PSY 250. Same as: ECN 241. Core: Mathematics. Prerequisite(s): MTH 121 or higher or appropriate placement.
BUS 296 Entrepreneurship and Small Business Management (3.00)
A study of the skills and business strategies necessary for creating a successful small business. Additional topics include analysis of the economic climate, securing technical and financial assistance, new product development and business concepts applicable to entrepreneurial situations in a corporate environment. Prerequisite(s): BUS 162 and BUS 168; BUS 196 recommended.
BUS 297 Internship (0.00-9.00)
Instructor consent required.
BUS 299 Independent Study (1.00-9.00)
Instructor consent required.
BUS 305 Business Transactions (3.00)
A study of the structure associated legal implications for business transactions such as sales and leases, negotiable instruments and banking transactions, secured transactions, title transfers, labor agreements and bankruptcy, among other current topics. Special attention to ethical business practices related to such transactions is emphasized. Prerequisite(s): ACC 202 and BUS 205; BUS 296 recommended.
BUS 360 Management Information Systems (3.00)
An applications course which combines information theory and practice to prepare the student to analyze managerial information needs and find the most effective ways of meeting those needs. Applications in areas of functional management and decision making by various problem solving methods is emphasized. Prerequisite(s): ACC 201, ECN 250 and BUS 241.
BUS 362 Management of Organizations (3.00)
A study of management principles and functions in formal organizations. Setting objectives, planning, organizing, delegating, decision making, budget setting, and controlling as practiced in for-profit and not-for-profit organizations. Prerequisite(s): ACC 201, ECN 250 and BUS 241.
BUS 368 Marketing (3.00)
The scope and methods of product development, pricing, distribution, and promotion of goods and services by for-profit as well as not-for-profit organizations. Prerequisite(s): ACC 201, ECN 250 and BUS 241.
BUS 370 AMA Case Competition (3.00)
This course applies marketing concepts to a real-world marketing situation. It will foster a better understanding of the marketing mix, market segmentation and brand positioning. In addition, it provides a forum for students to sharpen their thinking, writing, and verbal skills as they develop a comprehensive marketing and advertising plan for a major brand. Students participating in the course may represent the institution in the annual American Marketing Association Collegiate Case Competition. Prerequisite(s): BUS 168, ACC 202 and instructor consent.
BUS 372 Consumer Behavior (3.00)
Theories and research regarding the consumer's buying decision process: problem recognition, search for information, evaluation and decision, and postpurchase assessment. Additional topics include consumer perception, personality, life style, communication patterns, and their implications for marketing strategy.
Prerequisite(s): BUS 135 or concurrent enrollment; BUS 168; PSY 100.
BUS 378 Sales & Sales Management (3.00)
A survey of the basic principles of selling, consumer analysis, sales presentations, leadership, and management of the sales organization. Emphasis is placed on the selection process, training methods, control components, and motivational factors for the sales force, with an integrated approach identifying ethical issues, societal values, and leadership strategies to encourage and enhance behavior among all individuals in the sales organization. ACR: Leadership, Ethics, & Values. Prerequisite(s): BUS 168.
BUS 384 Human Resource Management (3.00)
An examination of the basic functions of personnel and labor relations. Discussions focus on valuing, employing, developing, motivating, and maintaining human resources in organizations. The history of the American labor movement and the collective bargaining process is also examined. Prerequisite(s): ECN 250 and Junior standing.
BUS 390 Seminar (3.00)
BUS 393 Market Research (Lab) (3.50)
A study of research methods used in marketing, including research design, gathering and interpreting of field and/or secondary data, presentation of research conclusions, and projections for the future. In order to successfully participate, students must be exposed to marketing principles and theories and preferably have some exposure to consumer behavior activities. Prerequisite(s): BUS 168 and BUS 241; BUS 372 recommended.
BUS 396 Entrepreneurship Strategy and Innovation (3.00)
This course focuses on examining and understanding effective strategies for launching and growing ventures in highly complex, rapidly changing industries. Through case studies and simulations, students will develop and create entrepreneurial strategies and mindsets in uncertain environments, with special attention to business models, customer segments, pricing and resource constraints. Prerequisite(s): ACC 202, BUS 135, BUS 296, ECN 250 and ECN 252.
BUS 397 Internship (0.00-9.00)
Instructor consent required.
BUS 399 Independent Study (1.00-9.00)
Instructor consent required.
BUS 410 Environmental Management (3.00)
This course is designed to provide students with an overview of how management intersects with the environment. It examines purchasing decisions by consumers and production choices by firms and how these can be made to reduce the negative impact on the environment. Other topics covered will include: how our market system contributes to global climate change, sustainability of our economy and ecology, production Life-Cycle-Analysis and green products. Prerequisite(s): BUS 168, BUS 241, ECN 250 and ECN 252.
BUS 420 Production/Operations Management (3.00)
A study of the production process and its relationship to scientific decision making. Emphasis on plant layout, planning, quality control, inventory management, and integration of market demand with scheduling. Prerequisite(s): BUS 162 and BUS 241.
BUS 424 Staffing and Employment Law (3.00)
An in-depth analysis of the economic, psychological, and management theory and legal concepts related to the staffing of public and private sector organizations, including a review of employee assessment techniques currently practiced. Prerequisite(s): BUS 384.
BUS 434 Compensation and Performance Management (3.00)
A study in the historical development of compensation theory and its application to the design and implementation of reward structures in modern organizations. An examination of method and practice in management of employee performance. Prerequisite(s): BUS 384.
BUS 446 Operations Research (3.00)
An introduction to the application of mathematical models in managerial decision making. Includes statistical decision theory, linear programming, the transportation problem, inventory models, the Markov process, and queuing theory. Students may not receive credit for both BUS 446 and 546. Prerequisite(s): BUS 241.
BUS 455 Promotional Strategy (3.00)
A study of the theories and techniques applicable to the development of the promotional mix. Topics include the analysis and development of promotional objectives, budgets, message and media design, and measurement of the effectiveness of advertising, personal selling, sales promotion, public relations, and publicity efforts. Prerequisite(s): Junior standing, BUS 168 and BUS 372.
BUS 465 MIS Field Project (3.00)
An advanced course providing actual experience with information systems used in business. Management concerns in systems design, development, and evaluation of information systems are emphasized from a strategic perspective. Prerequisite(s): CSC 453.
BUS 467 Project Management (3.00)
Skills and knowledge needed to effectively manage projects. Topics include methods of planning, scheduling, tracking, and controlling projects. Address group process issues and leadership concerns. Students may not receive credit for both BUS 467 and 567. Prerequisite(s): BUS 241.
BUS 470 Marketing Management (3.00)
An integrative course in marketing, addressing the process of strategic marketing planning for new and existing products/services through the use of case analysis. Management of the marketing mix through the marketing plan is stressed throughout the course. To be taken as final course in marketing major. Prerequisite(s): Senior standing.
BUS 475 Business Strategy (3.00)
An integrative course in business, dealing with strategic policy formulation and implementation, long-range planning, and environmental scanning through the use of case analysis. Prerequisite(s): FIN 350 and Senior standing.
BUS 480 Business Law Topics (3.00)
An advanced course in selected business law areas. Topics may include cyberlaw, the law of commercial speech, employment discrimination law, and topics in international business law. Students may not receive credit for both BUS 480 and 580. Prerequisite(s): BUS 162, BUS 168 and BUS 205.
BUS 482 International Management (3.00)
Application of management principles to the conduct of business and not-for-profit operations on a multinational scale, and involving economic, political, and cultural differences. Prerequisite(s): BUS 135, BUS 162, ECN 250, and ECN 252.
BUS 485 Marketing Topics (3.00)
An advanced course in selected marketing areas. Topics may include current marketing issues, service marketing trends, international marketing issues, new product development strategies, product life cycle management techniques, management information systems support, and marketing ethics issues. Prerequisite(s): BUS 135 and BUS 168.
BUS 488 International Marketing (3.00)
A study of the applications of marketing on an international level. Strategies for penetrating foreign markets and establishing international marketing programs are the focus of this course. Prerequisite(s): BUS 168, BUS 135, ECN 250, ECN 252 and ACC 202.
BUS 490 Seminar (3.00)
BUS 492 Globalization, Social Responsibility and Business (3.00)
The aim of this course is to develop future leaders who understand the scale of change required to address the challenges that the global society faces, to give them insight into innovative new approaches and responses and to inspire them to take action. Prerequisite(s): BUS 482 and BUS 488.
BUS 496 Business Plan Development (3.00)
A study in the application and integration of marketing, management, financial, and operational resources needed to prepare a business plan. Students evaluate the obstacles and issues facing an entrepreneur in business start-ups or in capitalizing on market opportunities. Taken as the final course in the entrepreneurship and small business management major. Prerequisite(s): FIN 350, BUS 396 and Senior standing.
BUS 497 Internship (0.00-9.00)
Instructor consent required.
BUS 499 Independent Study (1.00-9.00)
Instructor consent required.
Associate Professor of Management Emeritus
Gary A. Ernst
Professor of International Business & Marketing Emeritus
Associate Professor of Management and Marketing Emerita
Professor of Management and Marketing Emeritus
We encourage you to pursue special learning opportunities outside the classroom that will enhance your education. Consider the following:
Enactus - (formerly known as Students in Free Enterprise (SIFE)
By participating and teaching others how businesses operate and people work together, you’ll acquire teamwork and leadership skills. North Central College has won several national awards in ENACTUS competitions.
You can take advantage of opportunities to practice your new skills and knowledge by taking a temporary position as an intern in an organization. Your experience may even earn you college credit.
- EIBO is a student organization dedicated to fostering interest in international business.
- AMA allows students to inform, advance, and connect in the marketing industry.
- SHRG provides students with opportunities to explore the field of Human Resources outside of classroom lectures.
You may choose to complete part of your college credits by studying in another country. North Central sponsors several unique international living and learning experiences.
Leadership, Ethics and Values (LEV) Program
LEV is a distinctive program that gives you the opportunity to develop leadership capabilities through specially designed courses or related activities.
Dispute Resolution Program
You will learn how to mediate conflicts in a variety of contexts, including the workplace, and gain valuable life skills.
Model United Nations
Participation in Model UN will give you opportunities to engage in global issues and better understand world problems. You'll meet students in Model UN clubs from other colleges and host mock UN conferences.
- Seminars: Students can participate in international travel seminars with faculty during interim (a three-week period between Thanksgiving and Christmas) as part of independent study projects. These are often funded in part by the Richter Fellowship Program. Recent trips have included Costa Rica, Mexico, Zimbabwe, Germany and the Czech Republic, China and Japan, Cuba, and Southeast Asia (Vietnam, Cambodia, Thailand).
- Educational tours: Individual faculty members often lead one- to two-week touring trips abroad during the summer months.