Enrich your study of marketing with real-world projects for business partners in the community. Enrich your study of marketing with real-world projects for business partners in the community. Enrich your study of marketing with real-world projects for business partners in the community. Enrich your study of marketing with real-world projects for business partners in the community. Enrich your study of marketing with real-world projects for business partners in the community.

School of Business & Entrepreneurship

Department of Management/Marketing

Marketing

Questions?

Undergraduate Admissions

(630) 637-5800

admissions@noctrl.edu

Why pursue a marketing degree at North Central College?

The unusual breadth and depth of our marketing major means you can spend your North Central years either focusing on a single aspect of marketing or exploring its many facets. Whatever path you choose, we know you won’t master the field by simply reading about it—that’s why we enrich your studies with real-world projects (like creating promotional plans for business partners in the community) and by encouraging you to put your skills to the test by joining the American Marketing Association (AMA) or Enactus teams.

You can also:

  • Learn from full-time faculty members with firsthand knowledge of best practices in marketing.
  • Apply to the campus chapter of Mu Kappa Tau, the marketing honor society.
  • Find competitive internships and job opportunities through faculty and alumni networks or through our Career Development Center.

Join the award-winning AMA case competition team and compete for the opportunity to present your marketing plan to corporate marketing executives.

More Department information

Marketing, B.A.

Marketing contributes to the success of any business or not-for-profit organization. As a dynamic part of the free enterprise system, marketing stimulates competition between companies to create and satisfy the needs of consumers. Businesses identify the needs and wants of consumers and seek to fulfill them in a timely and economic manner. Tools available to the marketer include development of products and/or services, formulation of distribution methods, creation and guidance of promotional efforts and determination of proper pricing structures. To become successful in this field requires a sound understanding of fundamental business practices, good interpersonal skills and comprehensive communication skills, as well as specific marketing course work. An appreciation of the global economy and current trends and forces changing today's marketplace is also essential. Students who wish to pursue graduate study normally work toward an M.S. degree in marketing or an M.B.A. degree.

For additional programs and courses in this department, see Management and Marketing.

Major Requirements

Common Business Core

  • ACC 201 - Accounting Principles I/Financial

    ACC 201 - Accounting Principles I/Financial

    3.00 credit hours

    An introduction to accounting principles and procedures as they are employed in the communication of financial information to various users, such as management, stockholders and government agencies. Topics include accounting for assets, liabilities, owner's equity and other reporting issues.

    Schedule Of Classes

  • ACC 202 - Accounting Principles II/Managerial

    ACC 202 - Accounting Principles II/Managerial

    3.00 credit hours

    Analysis of accounting for managerial decision-making, planning and control. Topics include budgeting, variance analysis, traditional and nontraditional product costing methods and cost-volume profit analysis.

    Prerequisite(s)


    ACC 201.

    Schedule Of Classes

  • BEN 110 - Business and Society

    BEN 110 - Business and Society

    3.00 credit hours

    An introductory course identifying the role of the business institution in our society. It serves as a background for other more focused business courses. Specifically, it will explore the major business activities that operate within the societal framework. It seeks to provide a basic understanding of what business arena is about, and how business behavior is shaped and influenced by its stakeholders—managers, consumers, employees, government and community members. Key topics to be covered in this course include: business systems, corporate governance, the business and society relationship, business and public issues, ethical dilemmas in business, corporate social responsibilities in relation to stakeholders, globalization, ecological and sustainability issues and the influence of technology on business and society. Students may not receive credit for both BEN 110 and BEN 310.

    Prerequisite(s)


    First-Year or Sophomore status.

    Schedule Of Classes

  • BUS 135 - Introduction to International Business

    BUS 135 - Introduction to International Business

    3.00 credit hours

    An introduction to the study of Globalization and Business. The course exposes the student to the broad issues of globalization; illustrates the advantages and disadvantages of globalization; relates globalization to culture, politics, ethics, labor, legal settings, geography and international organizations; and finally, provides the context of business as it operates globally.

    Schedule Of Classes

  • BUS 205 - Introduction to Business Law

    BUS 205 - Introduction to Business Law

    3.00 credit hours

    An introductory survey of the major aspects of the law governing business and commerce including the domestic and international legal environment, the range of dispute resolution processes, legal liability including business torts and crimes, contracts, employment law including employment discrimination, business entities focusing on corporations and general partnerships and intellectual property with particular attention to copyright and trademark law.

    Schedule Of Classes

  • BUS 241 - Business and Economic Statistics

    BUS 241 - Business and Economic Statistics

    3.00 credit hours

    This course is designed to provide students with the ability to apply and interpret descriptive and inferential procedures, probability distributions, statistical sampling and design, hypothesis testing and regression. Primary objectives are to improve the statistical capabilities of students as well as their abilities to apply statistical concepts in a business setting.

    Prerequisite(s)


    MTH 121 or higher or appropriate placement.

    Core

    Mathematics.

    Schedule Of Classes

  • BUS 362 - Management and Organizational Behavior

    BUS 362 - Management and Organizational Behavior

    3.00 credit hours

    A study of management principles and functions in formal organizations. Setting objectives, planning, organizing, delegating, decision making, budget setting and controlling as practiced in for-profit and not-for-profit organizations.

    Prerequisite(s)


    ACC 201ECN 250 and BUS 241.

    Schedule Of Classes

  • BUS 368 - Principles of Marketing

    BUS 368 - Principles of Marketing

    3.00 credit hours

    The scope and methods of product development, pricing, distribution and promotion of goods and services by for-profit as well as not-for-profit organizations.

    Prerequisite(s)


    ACC 201, ECN 250 and BUS 241.

    Schedule Of Classes

  • BUS 475 - Business Strategy

    BUS 475 - Business Strategy

    3.00 credit hours

    An integrative course in business, dealing with strategic policy formulation and implementation, long-range planning and environmental scanning through the use of case analysis.

    Prerequisite(s)


    BUS 135, BUS 205, BUS 360, BUS 362, BUS 368, FIN 350 and Senior standing.

    Schedule Of Classes

  • ECN 250 - Microeconomic Principles

    ECN 250 - Microeconomic Principles

    3.00 credit hours

    Introduction to the theory of consumer choice, social and individual welfare, the behavior of business firms under pure competition and monopoly and applied microeconomic topics.

    Prerequisite(s)


    MTH 121 or higher or appropriate placement.

    Core

    Social Science.
    IAI

    S3 902

    Schedule Of Classes

  • ECN 252 - Macroeconomic Principles

    ECN 252 - Macroeconomic Principles

    3.00 credit hours

    Introduction to macroeconomic theory, with emphasis on factors which explain changes in national income, unemployment and inflation. Other topics include money and banking and fiscal and monetary policies.

    Prerequisite(s)


    MTH 121 or higher or appropriate placement; ECN 250 recommended.

    Core

    Social Science.
    IAI

    S3 901

    Schedule Of Classes

  • FIN 350 - Corporate Finance

    FIN 350 - Corporate Finance

    3.00 credit hours

    An introduction to corporate financial management. Topics include financial statement analysis, discounted cash flow analysis, bond and stock valuation, common stock/debt financing, risk and return, cost of capital and capital budgeting.

    Prerequisite(s)


    ACC 201; ECN 250; ECN 252; ECN 241 or MTH 341 and MTH 342.

    Schedule Of Classes

Marketing Courses

  • BUS 360 - Management Information Systems

    BUS 360 - Management Information Systems

    3.00 credit hours

    An applications course which combines information theory and practice to prepare the student to analyze managerial information needs and find the most effective ways of meeting those needs. Applications in areas of functional management and decision making by various problem solving methods are emphasized.

    Prerequisite(s)


    ACC 201ECN 250 and BUS 241.

    Schedule Of Classes

  • BUS 372 - Consumer Behavior

    BUS 372 - Consumer Behavior

    3.00 credit hours

    Theories and research regarding the consumer's buying decision process: problem recognition, search for information, evaluation and decision and post-purchase assessment. Additional topics include consumer perception, personality, life style, communication patterns and their implications for marketing strategy.

    Prerequisite(s)


    BUS 368, PSY 100

    Schedule Of Classes

  • BUS 378 - Sales and Sales Management

    BUS 378 - Sales and Sales Management

    3.00 credit hours

    A survey of the basic principles of selling, consumer analysis, sales presentations, leadership and management of the sales organization. Emphasis is placed on the selection process, training methods, control components and motivational factors for the sales force, with an integrated approach identifying ethical issues, societal values and leadership strategies to encourage and enhance behavior among all individuals in the sales organization.

    Prerequisite(s)


    BUS 368.

    Schedule Of Classes

  • BUS 393 - Market Research

    BUS 393 - Market Research

    3.50 credit hours

    A study of research methods used in marketing, including research design, gathering and interpreting of field and/or secondary data, presentation of research conclusions and projections for the future. In order to successfully participate, students must be exposed to marketing principles and theories and preferably have some exposure to consumer behavior activities. Laboratory required.

    Prerequisite(s)


    BUS 368.

    Schedule Of Classes

  • BUS 455 - Promotional Strategy

    BUS 455 - Promotional Strategy

    3.00 credit hours

    A study of the theories and techniques applicable to the development of the promotional mix. Topics include the analysis and development of promotional objectives, budgets, message and media design and measurement of the effectiveness of advertising, personal selling, sales promotion, public relations and publicity efforts.

    Prerequisite(s)


    BUS 368 and BUS 372.

    Schedule Of Classes

  • BUS 470 - Marketing Management

    BUS 470 - Marketing Management

    3.00 credit hours

    An integrative course in marketing, addressing the process of strategic marketing planning for new and existing products/services through the use of case analysis. Management of the marketing mix through the marketing plan is stressed throughout the course. To be taken as the final course in marketing major.

    Prerequisite(s)


    BUS 368, BUS 372 and BUS 378.

    Schedule Of Classes

  • BUS 488 - International Marketing

    BUS 488 - International Marketing

    3.00 credit hours

    A study of the applications of marketing on an international level. Strategies for penetrating foreign markets and establishing international marketing programs are the focus of this course.

    Prerequisite(s)


    ACC 202, BUS 135, BUS 368 and ECN 252.

    Schedule Of Classes

Recommended Electives

The study of a foreign language is highly recommended.

  • BUS 370 - AMA Case Competition

    BUS 370 - AMA Case Competition

    3.00 credit hours

    This course applies marketing concepts to a real-world marketing situation. It will foster a better understanding of the marketing mix, market segmentation and brand positioning. In addition, it provides a forum for students to sharpen their thinking, writing, and verbal skills as they develop a comprehensive marketing and advertising plan for a major brand. Students participating in the course may represent the institution in the annual American Marketing Association Collegiate Case Competition.

    Prerequisite(s)


    BUS 368 and instructor consent.

    Schedule Of Classes

  • COM 100 - Introduction to Public Speaking

    COM 100 - Introduction to Public Speaking

    3.00 credit hours

    An introduction to a wide array of public speaking skills, including preparation, presentation and evaluation of speeches. Recommended primarily for first year students and sophomores.

    Core

    Communication
    IAI

    C2 900

    Schedule Of Classes

  • COM 185 - Mass Media and Society

    COM 185 - Mass Media and Society

    3.00 credit hours

    The history of mass communication in the United States with an emphasis on the sociological and cultural effects of media on society.

    Core

    Social Science.

    Schedule Of Classes

  • COM 200 - Interpersonal Communication

    COM 200 - Interpersonal Communication

    3.00 credit hours

    A study of communication in face-to-face interactions. The course examines the role of perception of self and others in communication and explores such topics as nonverbal communication, verbal styles, relationship development and conflict management. Skills training is an important component of the course.

    Core

    Communication.

    Schedule Of Classes

  • ENG 265 - Style

    ENG 265 - Style

    3.00 credit hours

    An examination of the linguistic structure and rhetorical effects of sentences, paragraphs, and essays in the works of selected writers. Students review English syntax in order to expand their understanding of how stylistic choices affect the creation of meaning.

    Prerequisite(s)


    ENG 115 or ENG 125.

    Schedule Of Classes

  • ENG 270 - Writing, Rhetoric and Culture

    ENG 270 - Writing, Rhetoric and Culture

    3.00 credit hours

    An introduction to historical and contemporary theories of rhetoric and their application to writing. Students construct and critique written arguments, examining ways culture may be shaped by persuasive discourse. The class offers practice in analyzing a range of texts, identifying their historical or cultural contexts. By way of interpretive reading and critique, students consider central questions in the humanities and liberal arts more generally.

    Prerequisite(s)


    ENG 115 or ENG 125.

    Core

    Humanities.

    Schedule Of Classes

  • ENG 455 - Professional and Grant Writing

    ENG 455 - Professional and Grant Writing

    3.00 credit hours

    An advanced study and practice of professional writing for various audiences, addressing style, structure and ethical considerations pertaining to a variety of document forms and publishing platforms. Special attention is given to writing effective grant applications. Students may only receive credit for one of ENG 455, MLS 455 or MNM 551.

    Schedule Of Classes

  • PSY 240 - Social Psychology

    PSY 240 - Social Psychology

    3.00 credit hours

    An examination of the theories and research regarding human social behavior. Discussed in this area are social perception, self-perception, attitudes, social influence, attraction, altruism, aggression, group effects and environmental psychology.

    Prerequisite(s)


    PSY 100.

    Core

    Social Science.
    IAI

    S8 900

    Schedule Of Classes

Marketing, B.S.

Marketing contributes to the success of any business or not-for-profit organization. As a dynamic part of the free enterprise system, marketing stimulates competition between companies to create and satisfy the needs of consumers. Businesses identify the needs and wants of consumers and seek to fulfill them in a timely and economic manner. Tools available to the marketer include development of products and/or services, formulation of distribution methods, creation and guidance of promotional efforts and determination of proper pricing structures. To become successful in this field requires a sound understanding of fundamental business practices, good interpersonal skills and comprehensive communication skills, as well as specific marketing course work. An appreciation of the global economy and current trends and forces changing today's marketplace is also essential. Students who wish to pursue graduate study normally work toward an M.S. degree in marketing or an M.B.A. degree.

For additional programs and courses in this department, see Management and Marketing.

Major Requirements

Common Business Core

  • ACC 201 - Accounting Principles I/Financial

    ACC 201 - Accounting Principles I/Financial

    3.00 credit hours

    An introduction to accounting principles and procedures as they are employed in the communication of financial information to various users, such as management, stockholders and government agencies. Topics include accounting for assets, liabilities, owner's equity and other reporting issues.

    Schedule Of Classes

  • ACC 202 - Accounting Principles II/Managerial

    ACC 202 - Accounting Principles II/Managerial

    3.00 credit hours

    Analysis of accounting for managerial decision-making, planning and control. Topics include budgeting, variance analysis, traditional and nontraditional product costing methods and cost-volume profit analysis.

    Prerequisite(s)


    ACC 201.

    Schedule Of Classes

  • BEN 110 - Business and Society

    BEN 110 - Business and Society

    3.00 credit hours

    An introductory course identifying the role of the business institution in our society. It serves as a background for other more focused business courses. Specifically, it will explore the major business activities that operate within the societal framework. It seeks to provide a basic understanding of what business arena is about, and how business behavior is shaped and influenced by its stakeholders—managers, consumers, employees, government and community members. Key topics to be covered in this course include: business systems, corporate governance, the business and society relationship, business and public issues, ethical dilemmas in business, corporate social responsibilities in relation to stakeholders, globalization, ecological and sustainability issues and the influence of technology on business and society. Students may not receive credit for both BEN 110 and BEN 310.

    Prerequisite(s)


    First-Year or Sophomore status.

    Schedule Of Classes

  • BUS 135 - Introduction to International Business

    BUS 135 - Introduction to International Business

    3.00 credit hours

    An introduction to the study of Globalization and Business. The course exposes the student to the broad issues of globalization; illustrates the advantages and disadvantages of globalization; relates globalization to culture, politics, ethics, labor, legal settings, geography and international organizations; and finally, provides the context of business as it operates globally.

    Schedule Of Classes

  • BUS 205 - Introduction to Business Law

    BUS 205 - Introduction to Business Law

    3.00 credit hours

    An introductory survey of the major aspects of the law governing business and commerce including the domestic and international legal environment, the range of dispute resolution processes, legal liability including business torts and crimes, contracts, employment law including employment discrimination, business entities focusing on corporations and general partnerships and intellectual property with particular attention to copyright and trademark law.

    Schedule Of Classes

  • BUS 241 - Business and Economic Statistics

    BUS 241 - Business and Economic Statistics

    3.00 credit hours

    This course is designed to provide students with the ability to apply and interpret descriptive and inferential procedures, probability distributions, statistical sampling and design, hypothesis testing and regression. Primary objectives are to improve the statistical capabilities of students as well as their abilities to apply statistical concepts in a business setting.

    Prerequisite(s)


    MTH 121 or higher or appropriate placement.

    Core

    Mathematics.

    Schedule Of Classes

  • BUS 362 - Management and Organizational Behavior

    BUS 362 - Management and Organizational Behavior

    3.00 credit hours

    A study of management principles and functions in formal organizations. Setting objectives, planning, organizing, delegating, decision making, budget setting and controlling as practiced in for-profit and not-for-profit organizations.

    Prerequisite(s)


    ACC 201ECN 250 and BUS 241.

    Schedule Of Classes

  • BUS 368 - Principles of Marketing

    BUS 368 - Principles of Marketing

    3.00 credit hours

    The scope and methods of product development, pricing, distribution and promotion of goods and services by for-profit as well as not-for-profit organizations.

    Prerequisite(s)


    ACC 201, ECN 250 and BUS 241.

    Schedule Of Classes

  • BUS 475 - Business Strategy

    BUS 475 - Business Strategy

    3.00 credit hours

    An integrative course in business, dealing with strategic policy formulation and implementation, long-range planning and environmental scanning through the use of case analysis.

    Prerequisite(s)


    BUS 135, BUS 205, BUS 360, BUS 362, BUS 368, FIN 350 and Senior standing.

    Schedule Of Classes

  • ECN 250 - Microeconomic Principles

    ECN 250 - Microeconomic Principles

    3.00 credit hours

    Introduction to the theory of consumer choice, social and individual welfare, the behavior of business firms under pure competition and monopoly and applied microeconomic topics.

    Prerequisite(s)


    MTH 121 or higher or appropriate placement.

    Core

    Social Science.
    IAI

    S3 902

    Schedule Of Classes

  • ECN 252 - Macroeconomic Principles

    ECN 252 - Macroeconomic Principles

    3.00 credit hours

    Introduction to macroeconomic theory, with emphasis on factors which explain changes in national income, unemployment and inflation. Other topics include money and banking and fiscal and monetary policies.

    Prerequisite(s)


    MTH 121 or higher or appropriate placement; ECN 250 recommended.

    Core

    Social Science.
    IAI

    S3 901

    Schedule Of Classes

  • FIN 350 - Corporate Finance

    FIN 350 - Corporate Finance

    3.00 credit hours

    An introduction to corporate financial management. Topics include financial statement analysis, discounted cash flow analysis, bond and stock valuation, common stock/debt financing, risk and return, cost of capital and capital budgeting.

    Prerequisite(s)


    ACC 201; ECN 250; ECN 252; ECN 241 or MTH 341 and MTH 342.

    Schedule Of Classes

Marketing Courses

  • BUS 360 - Management Information Systems

    BUS 360 - Management Information Systems

    3.00 credit hours

    An applications course which combines information theory and practice to prepare the student to analyze managerial information needs and find the most effective ways of meeting those needs. Applications in areas of functional management and decision making by various problem solving methods are emphasized.

    Prerequisite(s)


    ACC 201ECN 250 and BUS 241.

    Schedule Of Classes

  • BUS 372 - Consumer Behavior

    BUS 372 - Consumer Behavior

    3.00 credit hours

    Theories and research regarding the consumer's buying decision process: problem recognition, search for information, evaluation and decision and post-purchase assessment. Additional topics include consumer perception, personality, life style, communication patterns and their implications for marketing strategy.

    Prerequisite(s)


    BUS 368, PSY 100

    Schedule Of Classes

  • BUS 378 - Sales and Sales Management

    BUS 378 - Sales and Sales Management

    3.00 credit hours

    A survey of the basic principles of selling, consumer analysis, sales presentations, leadership and management of the sales organization. Emphasis is placed on the selection process, training methods, control components and motivational factors for the sales force, with an integrated approach identifying ethical issues, societal values and leadership strategies to encourage and enhance behavior among all individuals in the sales organization.

    Prerequisite(s)


    BUS 368.

    Schedule Of Classes

  • BUS 393 - Market Research

    BUS 393 - Market Research

    3.50 credit hours

    A study of research methods used in marketing, including research design, gathering and interpreting of field and/or secondary data, presentation of research conclusions and projections for the future. In order to successfully participate, students must be exposed to marketing principles and theories and preferably have some exposure to consumer behavior activities. Laboratory required.

    Prerequisite(s)


    BUS 368.

    Schedule Of Classes

  • BUS 455 - Promotional Strategy

    BUS 455 - Promotional Strategy

    3.00 credit hours

    A study of the theories and techniques applicable to the development of the promotional mix. Topics include the analysis and development of promotional objectives, budgets, message and media design and measurement of the effectiveness of advertising, personal selling, sales promotion, public relations and publicity efforts.

    Prerequisite(s)


    BUS 368 and BUS 372.

    Schedule Of Classes

  • BUS 470 - Marketing Management

    BUS 470 - Marketing Management

    3.00 credit hours

    An integrative course in marketing, addressing the process of strategic marketing planning for new and existing products/services through the use of case analysis. Management of the marketing mix through the marketing plan is stressed throughout the course. To be taken as the final course in marketing major.

    Prerequisite(s)


    BUS 368, BUS 372 and BUS 378.

    Schedule Of Classes

  • BUS 488 - International Marketing

    BUS 488 - International Marketing

    3.00 credit hours

    A study of the applications of marketing on an international level. Strategies for penetrating foreign markets and establishing international marketing programs are the focus of this course.

    Prerequisite(s)


    ACC 202, BUS 135, BUS 368 and ECN 252.

    Schedule Of Classes

Additional Requirements for the B.S. Degree

  • CSC 140 - Fundamentals of Computational Problem Solving or higher-level CSC course

    CSC 140 - Fundamentals of Computational Problem Solving

    3.00 credit hours

    An introduction to computing focusing on problem solving, algorithm construction, data organization and program development using Python. Topics include basic programming fundamentals and constructs such as variables and assignment statements; arithmetic, relational and logical operators; decisions and loops; modularization with functions; files; and data structures such as lists and dictionaries. Prior programming experience is not required. This course does not count toward a major in computer science, but may apply to a minor. May not be taken after successful completion of any higher level computer science course.

    Prerequisite(s)


    MTH 121 (or concurrent enrollment) or higher or appropriate placement.

    Schedule Of Classes

  • MTH 152 - Calculus II

    MTH 152 - Calculus II

    3.00 credit hours

    Continuation of Calculus I with emphasis on integration and its applications. Required for the B.S. degree in any department.

    Prerequisite(s)


    MTH 141 or MTH 151.

    Core

    Mathematics.
    IAI

    M1 900

    Schedule Of Classes

    • One mathematics elective beyond MTH 152 or one computer science course beyond CSC 140 

One of the following:

  • ACC 307 - Cost Accounting

    ACC 307 - Cost Accounting

    3.00 credit hours

    Development of accounting information for management decisions. A study of several cost accounting systems, unit cost determination, budgeting, variance analysis, cost allocation systems and inventory control techniques used for routine and nonroutine management decisions.

    Prerequisite(s)


    ACC 202.

    Schedule Of Classes

  • BUS 446 - Operations Research

    BUS 446 - Operations Research

    3.00 credit hours

    An introduction to the application of mathematical models in managerial decision making. Includes statistical design theory, linear programming, the transportation problem, inventory models, the Markov process and queuing theory. Students may not receive credit for both BUS 446 and BUS 546.

    Prerequisite(s)


    BUS 362.

    Schedule Of Classes

  • ECN 445 - Econometrics

    ECN 445 - Econometrics

    3.00 credit hours

    This course provides exposure to the estimation and testing of economic models using statistical methods and appropriate empirical data. Emphasis is placed on model construction and the use of multiple linear regression for interpretation, analysis and forecasting.

    Prerequisite(s)


    ECN 250; ECN 252; ECN 241 or MTH 341 and MTH 342.

    Schedule Of Classes

Recommended Electives

The study of a foreign language is highly recommended.

  • BUS 370 - AMA Case Competition

    BUS 370 - AMA Case Competition

    3.00 credit hours

    This course applies marketing concepts to a real-world marketing situation. It will foster a better understanding of the marketing mix, market segmentation and brand positioning. In addition, it provides a forum for students to sharpen their thinking, writing, and verbal skills as they develop a comprehensive marketing and advertising plan for a major brand. Students participating in the course may represent the institution in the annual American Marketing Association Collegiate Case Competition.

    Prerequisite(s)


    BUS 368 and instructor consent.

    Schedule Of Classes

  • COM 100 - Introduction to Public Speaking

    COM 100 - Introduction to Public Speaking

    3.00 credit hours

    An introduction to a wide array of public speaking skills, including preparation, presentation and evaluation of speeches. Recommended primarily for first year students and sophomores.

    Core

    Communication
    IAI

    C2 900

    Schedule Of Classes

  • COM 185 - Mass Media and Society

    COM 185 - Mass Media and Society

    3.00 credit hours

    The history of mass communication in the United States with an emphasis on the sociological and cultural effects of media on society.

    Core

    Social Science.

    Schedule Of Classes

  • COM 200 - Interpersonal Communication

    COM 200 - Interpersonal Communication

    3.00 credit hours

    A study of communication in face-to-face interactions. The course examines the role of perception of self and others in communication and explores such topics as nonverbal communication, verbal styles, relationship development and conflict management. Skills training is an important component of the course.

    Core

    Communication.

    Schedule Of Classes

  • ENG 265 - Style

    ENG 265 - Style

    3.00 credit hours

    An examination of the linguistic structure and rhetorical effects of sentences, paragraphs, and essays in the works of selected writers. Students review English syntax in order to expand their understanding of how stylistic choices affect the creation of meaning.

    Prerequisite(s)


    ENG 115 or ENG 125.

    Schedule Of Classes

  • ENG 270 - Writing, Rhetoric and Culture

    ENG 270 - Writing, Rhetoric and Culture

    3.00 credit hours

    An introduction to historical and contemporary theories of rhetoric and their application to writing. Students construct and critique written arguments, examining ways culture may be shaped by persuasive discourse. The class offers practice in analyzing a range of texts, identifying their historical or cultural contexts. By way of interpretive reading and critique, students consider central questions in the humanities and liberal arts more generally.

    Prerequisite(s)


    ENG 115 or ENG 125.

    Core

    Humanities.

    Schedule Of Classes

  • ENG 455 - Professional and Grant Writing

    ENG 455 - Professional and Grant Writing

    3.00 credit hours

    An advanced study and practice of professional writing for various audiences, addressing style, structure and ethical considerations pertaining to a variety of document forms and publishing platforms. Special attention is given to writing effective grant applications. Students may only receive credit for one of ENG 455, MLS 455 or MNM 551.

    Schedule Of Classes

  • PSY 240 - Social Psychology

    PSY 240 - Social Psychology

    3.00 credit hours

    An examination of the theories and research regarding human social behavior. Discussed in this area are social perception, self-perception, attitudes, social influence, attraction, altruism, aggression, group effects and environmental psychology.

    Prerequisite(s)


    PSY 100.

    Core

    Social Science.
    IAI

    S8 900

    Schedule Of Classes

Marketing Minor

For additional programs and courses in this department, see Management and Marketing.

Minor Requirements

A minimum of 18.5 credit hours to include:

  • BUS 135 - Introduction to International Business

    BUS 135 - Introduction to International Business

    3.00 credit hours

    An introduction to the study of Globalization and Business. The course exposes the student to the broad issues of globalization; illustrates the advantages and disadvantages of globalization; relates globalization to culture, politics, ethics, labor, legal settings, geography and international organizations; and finally, provides the context of business as it operates globally.

    Schedule Of Classes

  • BUS 368 - Principles of Marketing

    BUS 368 - Principles of Marketing

    3.00 credit hours

    The scope and methods of product development, pricing, distribution and promotion of goods and services by for-profit as well as not-for-profit organizations.

    Prerequisite(s)


    ACC 201, ECN 250 and BUS 241.

    Schedule Of Classes

  • BUS 372 - Consumer Behavior

    BUS 372 - Consumer Behavior

    3.00 credit hours

    Theories and research regarding the consumer's buying decision process: problem recognition, search for information, evaluation and decision and post-purchase assessment. Additional topics include consumer perception, personality, life style, communication patterns and their implications for marketing strategy.

    Prerequisite(s)


    BUS 368, PSY 100

    Schedule Of Classes

  • BUS 393 - Market Research

    BUS 393 - Market Research

    3.50 credit hours

    A study of research methods used in marketing, including research design, gathering and interpreting of field and/or secondary data, presentation of research conclusions and projections for the future. In order to successfully participate, students must be exposed to marketing principles and theories and preferably have some exposure to consumer behavior activities. Laboratory required.

    Prerequisite(s)


    BUS 368.

    Schedule Of Classes

  • BUS 455 - Promotional Strategy

    BUS 455 - Promotional Strategy

    3.00 credit hours

    A study of the theories and techniques applicable to the development of the promotional mix. Topics include the analysis and development of promotional objectives, budgets, message and media design and measurement of the effectiveness of advertising, personal selling, sales promotion, public relations and publicity efforts.

    Prerequisite(s)


    BUS 368 and BUS 372.

    Schedule Of Classes

    • One elective in the School of Business and Entrepreneurship

Marketing Internships and Jobs

A North Central education integrates career preparation with rich academic study. Our faculty encourages you to refine and apply your knowledge in an interconnected world. Here you'll learn to think independently and work globally to solve problems and lead.

Internships

  • Special event and public relations intern, ULTA, Bolingbrook, IL
  • Motor sports marketing intern, Feld Entertainment, Aurora, IL
  • Product manager, Quality Logo Products, Aurora, IL
  • Market research intern, MindFolio, Naperville
  • Marketing and strategy, ExhibitGroup Giltspur, Roselle, IL
  • Marketing and communications intern, Downers Grove Economic Development Corporation, Downers Grove, IL
  • Marketing communications intern, Employee Services Management Association, Elmhurst, IL
  • Sales Management intern, Buckle

Careers

Recent graduates in marketing include:

  • Director of marketing and communications, American Red Cross of Greater Chicago, Chicago
  • Sales, Baxter Healthcare, Deerfield, IL
  • Marketing/public relations account executive, The Media Group, Elk Grove Village, IL
  • President, Signature Marketing, Inc., Warrenville, IL

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