Enrich your study of marketing with real-world projects for business partners in the community. Enrich your study of marketing with real-world projects for business partners in the community. Enrich your study of marketing with real-world projects for business partners in the community. Enrich your study of marketing with real-world projects for business partners in the community. Enrich your study of marketing with real-world projects for business partners in the community.

School of Business & Entrepreneurship

Department of Management/Marketing

Marketing

Questions?

Undergraduate Admissions

(630) 637-5800

admissions@noctrl.edu

Why pursue a marketing degree at North Central College?

The unusual breadth and depth of our marketing major means you can spend your North Central years either focusing on a single aspect of marketing or exploring its many facets. Whatever path you choose, we know you won’t master the field by simply reading about it—that’s why we enrich your studies with real-world projects (like creating promotional plans for business partners in the community) and by encouraging you to put your skills to the test by joining the American Marketing Association (AMA) or Enactus teams.

You can also:

  • Learn from full-time faculty members with firsthand knowledge of best practices in marketing.
  • Apply to the campus chapter of Mu Kappa Tau, the marketing honor society.
  • Find competitive internships and job opportunities through faculty and alumni networks or through our Career Development Center.

Join the award-winning AMA case competition team and compete for the opportunity to present your marketing plan to corporate marketing executives.

More Department information

Marketing, B.B.A.

Marketing emphasizes processes for creating, communicating, delivering and exchanging offerings (products and services) that have value for customers, clients, partners and society at large. With a good understanding of the market environment and consumer trends, Marketing Mix strategies (product, place, promotion and price) are used to satisfy consumers' needs and wants. Marketing skills are essential for both businesses and non-for-profit organizations. Students who wish to pursue graduate studies in marketing normally work toward an M.B.A. degree or M.S. degree in Marketing.

For additional programs and courses in this department, see Management and Marketing.

Major Requirements

Common SBE Core

  • SBEN 100 - Globalization and Society

    SBEN 100 - Globalization and Society

    4.00 credit hours

    An introductory course identifying the role of the business institution in our society, how business behavior is shaped and influenced by its stakeholders-managers, consumers, employees, government and community members. Key topics include: business systems, corporate governance, the business and society relationship, business and public issues, ethical dilemmas in business, corporate social responsibilities in relation to stakeholders, globalization, ecological and sustainability issues and the influence of technology on business and society.

    Cardinal Directions Designation(s)
    Social Science, Ethical Dimensions, Global Understanding.

    Schedule Of Classes

  • ACCT 201 - Financial Accounting

    ACCT 201 - Financial Accounting

    4.00 credit hours

    An introduction to accounting principles and procedures as they are employed in the communication of financial information to various users, such as management, stockholders and government agencies. Topics include accounting for assets, liabilities, owner's equity and other reporting issues.

    Schedule Of Classes

  • ACCT 202 - Managerial Accounting

    ACCT 202 - Managerial Accounting

    4.00 credit hours

    Analysis of accounting for managerial decision-making, planning and control. Topics include budgeting, variance analysis, traditional and nontraditional product costing methods and cost-volume profit analysis.

    Prerequisite(s)

    ACCT 201.

    Schedule Of Classes

  • BUSN 205 - Business Law & Ethics

    BUSN 205 - Business Law & Ethics

    4.00 credit hours

    Surveys the major aspects of the law governing business and commerce including the domestic and international legal environment, the range of dispute resolution processes, legal liability including torts and negligence, contracts, employment law including employment discrimination, business entities, commercial transactions and intellectual property—all with particular emphasis on business ethics and ethical decision making.

    Cardinal Directions Designation(s)
    Ethical Dimensions.

    Schedule Of Classes

  • BUSN 265 - Business and Economics Statistics

    BUSN 265 - Business and Economics Statistics

    4.00 credit hours

    Provides an overview of basic statistics as it applies to business. The focus is on learning statistical concepts by applying analytical reasoning to business applications. Examples illustrating the relevance of statistics to broad areas of business are used. The course requires students to use spreadsheet programs, statistical programs, the Internet and other computer tools in analyzing statistics. The focus is on application of the material and on solving problems. Only one of BUSN 265 and PSYC 250 may be taken for credit.

    Prerequisite(s)

    MATH 130 or higher.

    Cardinal Directions Designation(s)
    Quantitative Analysis.

    Schedule Of Classes

  • BUSN 485 - Business Strategy

    BUSN 485 - Business Strategy

    4.00 credit hours

    The capstone course requirement for all business majors. As befits a capstone, student skills in business strategy are developed in a highly integrative manner such that students use knowledge and frameworks from all functional areas of business to develop a holistic perspective of firms and competitive advantage. The knowing component of this course is focused on theoretical knowledge and frameworks applied in the critical analysis of business case studies. The doing component of this course centers on an online simulation where students compete to run a successful business.

    Prerequisite(s)

    FINA 350, MGMT 305, MKTG 300 and Senior standing.

    Schedule Of Classes

  • ECON 200 - Principles of Microeconomics

    ECON 200 - Principles of Microeconomics

    4.00 credit hours

    Introduction to the theory of consumer choice, social and individual welfare, the behavior of business firms and market structure, and other applied microeconomic topics.

    Prerequisite(s)

    MATH 130 or higher.

    Cardinal Directions Designation(s)
    Social Science.

    Schedule Of Classes

  • ECON 205 - Principles of Macroeconomics

    ECON 205 - Principles of Macroeconomics

    4.00 credit hours

    Introduction to macroeconomic theory, with emphasis on factors which explain changes in national income, unemployment and inflation. Other topics include money and banking, fiscal and monetary policies, distribution of income and economic crises.

    Prerequisite(s)

    MATH 130 or higher; ECON 200 recommended.

    Cardinal Directions Designation(s)
    Social Science.

    Schedule Of Classes

  • FINA 350 - Corporate Finance

    FINA 350 - Corporate Finance

    4.00 credit hours

    An introduction to corporate financial management. Topics include financial statement analysis, discounted cash flow analysis, bond and stock valuation, common stock/debt financing, risk and return, cost of capital, and capital budgeting.

    Prerequisite(s)

    ACCT 201 and ECON 200; BUSN 265 or MATH 340, or concurrent enrollment.

    Schedule Of Classes

  • MGMT 305 - Management and Organizational Behavior

    MGMT 305 - Management and Organizational Behavior

    4.00 credit hours

    Provides a formal overview of why organizations exist and how they operate within the context of society. Basic management issues such as the structure of organizations are explored. In many cases management topics are covered in a generic manner that can be applied to any organization. Other issues are addressed with specific applications to certain firms. This course examines our role as individuals as it pertains to organizations. It is generally meant to provide a framework to analyze organizations that exist in the U.S. but will also cover some international topics.

    Prerequisite(s)

    BUSN 265 and ECON 200.

    Schedule Of Classes

  • MKTG 300 - Principles of Marketing

    MKTG 300 - Principles of Marketing

    4.00 credit hours

    Presents an overview of Marketing as a principle, a discipline, and as a profession. Students examine all elements of Marketing including integrated promotional strategies, consumer behavior, and ethics and social responsibility. Emphasis is placed on the Marketing Mix (Product, Place, Promotion and Price) as students design and implement a comprehensive marketing plan.

    Prerequisite(s)

    SBEN 100 and ECON 200.

    Schedule Of Classes

Marketing Courses

  • MKTG 320 - Integrated Marketing Communications

    MKTG 320 - Integrated Marketing Communications

    4.00 credit hours

    Considers how leading brands use all the tools of Promotion, including traditional advertising, direct marketing, public relations, event and sports sponsorships, web-based strategies and consumer sales promotions to effectively communicate with consumers. Emphasis is placed on branding, positioning and market segmentation. Students acquire the skills needed to create a comprehensive Integrated Marketing Communications plan for a consumer brand.

    Prerequisite(s)

    MKTG 300.

    Schedule Of Classes

  • MKTG 340 - Professional Selling

    MKTG 340 - Professional Selling

    4.00 credit hours

    Introduces the fundamental principles and concepts of personal selling. Focuses on developing and maintaining relationships with customers, and managing the sales process of prospecting, approaching, interacting with, and keeping consumers while achieving the organization's goals. Emphasis is also placed on developing strong communications skills to deliver an effective sales presentation.

    Prerequisite(s)

    MKTG 300.

    Schedule Of Classes

  • MKTG 370 - Marketing Research

    MKTG 370 - Marketing Research

    4.00 credit hours

    Studies all stages of the marketing research process. Student teams work with clients from the business community who are in need of quantitative and qualitative research before making important managerial decisions. Students learn how to: design a survey instrument, collect and analyze primary data using various statistical tests, draw viable conclusions and propose solid recommendations. Emphasis is placed on writing a comprehensive research document and making a final oral presentation to a client at the end of the semester.

    Prerequisite(s)

    BUSN 265 and MKTG 300.

    Cardinal Directions Designation(s)
    Community Engaged Learning.

    Schedule Of Classes

  • MKTG 480 - Marketing Management

    MKTG 480 - Marketing Management

    4.00 credit hours

    Reinforces topics covered in previous marketing courses such as: consumer behavior, marketing research, professional selling and integrated marketing communications. Student teams work with business clients from the community to develop a comprehensive marketing plan with a special emphasis on marketing strategy (target market and marketing mix). Ideally, this course should be taken as one of the final courses in the marketing major.

    Prerequisite(s)

    MKTG 300, MKTG 320 and Senior standing.

    Cardinal Directions Designation(s)
    Community Engaged Learning.

    Schedule Of Classes

One of the following:
  • MKTG 310 - Consumer Behavior

    MKTG 310 - Consumer Behavior

    4.00 credit hours

    Examines the various stages of the consumer buying process from problem recognition to post-purchase evaluation. Emphasis is placed on the cultural, psychological and sociological, factors that influence consumer decision making. Students develop the skills needed to investigate consumption patterns across distinct populations.

    Prerequisite(s)

    MKTG 300.

    Schedule Of Classes

  • MKTG 330 - Digital Marketing

    MKTG 330 - Digital Marketing

    4.00 credit hours

    Explores the growing impact of Digital Marketing as an important component within the Promotion Mix. It examines methods for designing effective web-based marketing strategies using a range of digital tools. Emphasis is placed on social media, mobile marketing trends, e-commerce, search engine optimization, email marketing and online display advertising. Students develop the skills needed to evaluate the effectiveness of digital marketing strategies across product categories and industries.

    Prerequisite(s)

    MKTG 300.

    Schedule Of Classes

  • MKTG 350 - AMA Case Competition

    MKTG 350 - AMA Case Competition

    4.00 credit hours

    Applies key marketing concepts while developing a comprehensive marketing and advertising plan for a leading company. The final submission will include commercials, print ads, web-based/social media strategies, coupons and rebates, contests, and sweepstakes. Fosters a better understanding of brand, positioning and segmentation strategies. Students participating in the course may have the opportunity to present their plan to marketing executives at the American Marketing Association Annual Collegiate Competition.

    Prerequisite(s)

    MKTG 300.

    Schedule Of Classes

  • MKTG 460 - International Marketing

    MKTG 460 - International Marketing

    4.00 credit hours

    Investigates strategy, policy and environmental factors necessary in making international marketing decisions. Students develop skills in segmenting and identifying markets, designing product, distribution, price and marketing communication strategies, and evaluating marketing mix effectiveness for international marketing programs. Emphasis is placed on understanding cultural differences that impact international marketing decisions.

    Prerequisite(s)

    MKTG 300.

    Schedule Of Classes

  • LEAD 370 - Marketing for Social Impact

    LEAD 370 - Marketing for Social Impact

    4.00 credit hours

    Effective marketing can be alever for the creation of both economic and social value. Startups and existing organizations, whether focused on marketing goods, services, ideas or values, need a complete strategy for maximizing social impact. Social entrepreneurs face a unique challenge in not just identifying a market opportunity, but tackling a neglected market gap. In addition to understanding product, place, price, and promotion in the creation of a marketing plan, students will learn the theory and practice of branding and identity, storytelling and communication, and the use of available technological tools that contribute to positive social impact.

    Prerequisite(s)

    Junior standing.

    Schedule Of Classes

Marketing Minor

Marketing emphasizes processes for creating, communicating, delivering, and exchanging offerings (products and services) that have value for customers, clients, partners and society at large. With a good understanding of the market environment and consumer trends, Marketing Mix strategies (product, place, promotion and price) are used to satisfy consumers' needs and wants. Marketing skills are essential for both businesses and non-for-profit organizations. Students who wish to pursue graduate studies in marketing normally work toward an M.B.A. degree or M.S. degree in Marketing.

For additional programs and courses in this department, see Management and Marketing.

Minor Requirements

A minimum 24 credit hours, including:

  • SBEN 100 - Globalization and Society

    SBEN 100 - Globalization and Society

    4.00 credit hours

    An introductory course identifying the role of the business institution in our society, how business behavior is shaped and influenced by its stakeholders-managers, consumers, employees, government and community members. Key topics include: business systems, corporate governance, the business and society relationship, business and public issues, ethical dilemmas in business, corporate social responsibilities in relation to stakeholders, globalization, ecological and sustainability issues and the influence of technology on business and society.

    Cardinal Directions Designation(s)
    Social Science, Ethical Dimensions, Global Understanding.

    Schedule Of Classes

  • ECON 200 - Principles of Microeconomics

    ECON 200 - Principles of Microeconomics

    4.00 credit hours

    Introduction to the theory of consumer choice, social and individual welfare, the behavior of business firms and market structure, and other applied microeconomic topics.

    Prerequisite(s)

    MATH 130 or higher.

    Cardinal Directions Designation(s)
    Social Science.

    Schedule Of Classes

  • MKTG 300 - Principles of Marketing

    MKTG 300 - Principles of Marketing

    4.00 credit hours

    Presents an overview of Marketing as a principle, a discipline, and as a profession. Students examine all elements of Marketing including integrated promotional strategies, consumer behavior, and ethics and social responsibility. Emphasis is placed on the Marketing Mix (Product, Place, Promotion and Price) as students design and implement a comprehensive marketing plan.

    Prerequisite(s)

    SBEN 100 and ECON 200.

    Schedule Of Classes

Electives

Three of the following:

  • MKTG 310 - Consumer Behavior

    MKTG 310 - Consumer Behavior

    4.00 credit hours

    Examines the various stages of the consumer buying process from problem recognition to post-purchase evaluation. Emphasis is placed on the cultural, psychological and sociological, factors that influence consumer decision making. Students develop the skills needed to investigate consumption patterns across distinct populations.

    Prerequisite(s)

    MKTG 300.

    Schedule Of Classes

  • MKTG 320 - Integrated Marketing Communications

    MKTG 320 - Integrated Marketing Communications

    4.00 credit hours

    Considers how leading brands use all the tools of Promotion, including traditional advertising, direct marketing, public relations, event and sports sponsorships, web-based strategies and consumer sales promotions to effectively communicate with consumers. Emphasis is placed on branding, positioning and market segmentation. Students acquire the skills needed to create a comprehensive Integrated Marketing Communications plan for a consumer brand.

    Prerequisite(s)

    MKTG 300.

    Schedule Of Classes

  • MKTG 330 - Digital Marketing

    MKTG 330 - Digital Marketing

    4.00 credit hours

    Explores the growing impact of Digital Marketing as an important component within the Promotion Mix. It examines methods for designing effective web-based marketing strategies using a range of digital tools. Emphasis is placed on social media, mobile marketing trends, e-commerce, search engine optimization, email marketing and online display advertising. Students develop the skills needed to evaluate the effectiveness of digital marketing strategies across product categories and industries.

    Prerequisite(s)

    MKTG 300.

    Schedule Of Classes

  • MKTG 340 - Professional Selling

    MKTG 340 - Professional Selling

    4.00 credit hours

    Introduces the fundamental principles and concepts of personal selling. Focuses on developing and maintaining relationships with customers, and managing the sales process of prospecting, approaching, interacting with, and keeping consumers while achieving the organization's goals. Emphasis is also placed on developing strong communications skills to deliver an effective sales presentation.

    Prerequisite(s)

    MKTG 300.

    Schedule Of Classes

  • MKTG 370 - Marketing Research

    MKTG 370 - Marketing Research

    4.00 credit hours

    Studies all stages of the marketing research process. Student teams work with clients from the business community who are in need of quantitative and qualitative research before making important managerial decisions. Students learn how to: design a survey instrument, collect and analyze primary data using various statistical tests, draw viable conclusions and propose solid recommendations. Emphasis is placed on writing a comprehensive research document and making a final oral presentation to a client at the end of the semester.

    Prerequisite(s)

    BUSN 265 and MKTG 300.

    Cardinal Directions Designation(s)
    Community Engaged Learning.

    Schedule Of Classes

  • MKTG 460 - International Marketing

    MKTG 460 - International Marketing

    4.00 credit hours

    Investigates strategy, policy and environmental factors necessary in making international marketing decisions. Students develop skills in segmenting and identifying markets, designing product, distribution, price and marketing communication strategies, and evaluating marketing mix effectiveness for international marketing programs. Emphasis is placed on understanding cultural differences that impact international marketing decisions.

    Prerequisite(s)

    MKTG 300.

    Schedule Of Classes

  • MKTG 480 - Marketing Management

    MKTG 480 - Marketing Management

    4.00 credit hours

    Reinforces topics covered in previous marketing courses such as: consumer behavior, marketing research, professional selling and integrated marketing communications. Student teams work with business clients from the community to develop a comprehensive marketing plan with a special emphasis on marketing strategy (target market and marketing mix). Ideally, this course should be taken as one of the final courses in the marketing major.

    Prerequisite(s)

    MKTG 300, MKTG 320 and Senior standing.

    Cardinal Directions Designation(s)
    Community Engaged Learning.

    Schedule Of Classes

  • LEAD 370 - Marketing for Social Impact

    LEAD 370 - Marketing for Social Impact

    4.00 credit hours

    Effective marketing can be alever for the creation of both economic and social value. Startups and existing organizations, whether focused on marketing goods, services, ideas or values, need a complete strategy for maximizing social impact. Social entrepreneurs face a unique challenge in not just identifying a market opportunity, but tackling a neglected market gap. In addition to understanding product, place, price, and promotion in the creation of a marketing plan, students will learn the theory and practice of branding and identity, storytelling and communication, and the use of available technological tools that contribute to positive social impact.

    Prerequisite(s)

    Junior standing.

    Schedule Of Classes

Marketing Internships and Jobs

A North Central education integrates career preparation with rich academic study. Our faculty encourages you to refine and apply your knowledge in an interconnected world. Here you'll learn to think independently and work globally to solve problems and lead.

Internships

  • Special event and public relations intern, ULTA, Bolingbrook, IL
  • Motor sports marketing intern, Feld Entertainment, Aurora, IL
  • Product manager, Quality Logo Products, Aurora, IL
  • Market research intern, MindFolio, Naperville
  • Marketing and strategy, ExhibitGroup Giltspur, Roselle, IL
  • Marketing and communications intern, Downers Grove Economic Development Corporation, Downers Grove, IL
  • Marketing communications intern, Employee Services Management Association, Elmhurst, IL
  • Sales Management intern, Buckle

Careers

Recent graduates in marketing include:

  • Director of marketing and communications, American Red Cross of Greater Chicago, Chicago
  • Sales, Baxter Healthcare, Deerfield, IL
  • Marketing/public relations account executive, The Media Group, Elk Grove Village, IL
  • President, Signature Marketing, Inc., Warrenville, IL

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