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School of Business & Entrepreneurship

Marketing

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Why pursue a marketing degree at North Central College? 

Marketing professionals are masters of both creative and strategic reasoning. They are responsible for a variety of tasks such as writing copy, directing advertising campaigns, managing social media content, and more. This program is designed to give you a comprehensive business core as well as hands-on experience in on-campus clubs like American Marketing Association. At North Central, you will work on enriching projects like creating promotional plans and conducting market research for nearby business partners in the community. Marketing professionals of all varieties are a necessity in almost every business. Whether you go into internal branding, paid advertising, email marketing, social media or another marketing endeavor, a career in the marketing world is creative, strategic and rewarding.

IF YOU ARE INTERESTED IN

  • Developing and executing strategies to promote brands, products and services
  • Monitoring trends and developing pricing strategies
  • Building comprehensive advertising campaigns

then a degree in MARKETING might be for you. 

Why study marketing at North Central College? 

In the Classroom

Coursework topics: 

  • 11-course comprehensive business core
  • AMA case competition
  • Consumer behavior
  • Digital marketing
  • Integrated marketing communications
  • International marketing
  • Marketing research
  • Marketing management
  • Marketing for social impact
  • Principles of marketing
  • Professional selling

Beyond the Classroom

As a marketing major, you can: 

  • Simulate trading and access thousands of proprietary reports in the Bloomberg Finance Lab, equipped with ten dual-monitor workstations, Bloomberg Terminal software, and Bloomberg’s unique keyboards.
  • Become “Bloomberg certified” by completing a series of advanced financial modules in our Bloomberg Finance Lab.
  • Apply for internships and jobs through robust faculty and alumni networks or the Center for Career and Professional Development.
  • Learn from full-time faculty members with firsthand knowledge of best practices in marketing.
  • Apply marketing best practices working with local companies conducting market research.
  • Apply to our award-winning AMA case competition team and compete for the opportunity to present your marketing plan to corporate executives.
  • Obtain your Google Ads certification—a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and

More Department information

Marketing, B.B.A.

Marketing emphasizes processes for creating, communicating, delivering and exchanging offerings (products and services) that have value for customers, clients, partners and society at large. With a good understanding of the market environment and consumer trends, Marketing Mix strategies (product, place, promotion and price) are used to satisfy consumers' needs and wants. Marketing skills are essential for both businesses and non-for-profit organizations. Students who wish to pursue graduate studies in marketing normally work toward an M.B.A. degree or M.S. degree in Marketing.

For additional programs and courses in this department, see Management and Marketing.

Common SBE Core

Marketing Courses

Electives

Four credit hours from the following:

Marketing Minor

Marketing emphasizes processes for creating, communicating, delivering, and exchanging offerings (products and services) that have value for customers, clients, partners and society at large. With a good understanding of the market environment and consumer trends, Marketing Mix strategies (product, place, promotion and price) are used to satisfy consumers' needs and wants. Marketing skills are essential for both businesses and non-for-profit organizations. Students who wish to pursue graduate studies in marketing normally work toward an M.B.A. degree or M.S. degree in Marketing.

For additional programs and courses in this department, see Management and Marketing.

A minimum 23 credit hours, including:

Electives

12 credit hours from the following:

Marketing Internships and Jobs

A North Central education integrates career preparation with rich academic study. Our faculty encourages you to refine and apply your knowledge in an interconnected world. Here you'll learn to think independently and work globally to solve problems and lead.

Internships

Recent marketing graduates served as:

  • Special event and public relations intern, ULTA, Bolingbrook, Ill.
  • Motor sports marketing intern, Feld Entertainment, Aurora, Ill.
  • Product manager, Quality Logo Products, Aurora, Ill.
  • Market research intern, MindFolio, Naperville
  • Marketing and strategy intern, ExhibitGroup Giltspur, Roselle, Ill.
  • Marketing and communications intern, Downers Grove Economic Development Corporation, Downers Grove, Ill. 
  • Marketing communications intern, Employee Services Management Association, Elmhurst, Ill.
  • SWC Technology Partners, BDO
  • The Walt Disney Company

Careers

Companies hiring marketing majors:

  • Accenture
  • Aflac
  • Areotek
  • ATI Physical Therapy
  • Big Green Umbrella Media
  • Blue Chip Marketing
  • Caruso PR
  • CDW
  • Chicago Bears
  • Division D
  • DLT Upholstery Supply
  • Eby-Brown Company
  • Total Quality Logistics (TQL)

Invest in your future

Choosing the right college is a big decision. Don’t make it alone. North Central’s admission and financial aid team is here to help you design a financial aid solution that works best for you and your family.

Merit scholarships, grants, loans, campus employment - these are just some of the resources available to you. Over 95 percent of students and 100 percent of all eligible students receive aid. Let our team partner with you in finding the best value for your education.

Learn more about financial aid and costs for North Central College

Apply to North Central College

The first step to becoming a North Central student is reading the application instructions specific to you. Find out everything you need to know about applying by selecting the group you belong to below.

Chat with a Global Cardinal

 

Marketing Alumni Profile

Amanda Zahorak '17

Amanda Zahorak, now a senior advocacy and communications manager for Habitat for Humanity, discovered her passion for marketing at North Central College. Inspired by a transformative class with Dr. Donnavieve Smith, she changed her major from music education to marketing, crafting her own degree with minors in writing and music. Today, she works at the intersection of communication and public policy, advocating for affordable housing and social justice.

Amanda Zahorak